We are keen in joining efforts to position Africa in a globalised world by changing negative perceptions through facilitating the development and ownership of a continental media infrastructure and communication strategy. This involves presenting the African continent in a positive light by highlighting on its diversity and the accompanying opportunities.
Demystifying the way in which Africa’s narrative has been presented and characterized as a continent too simplistic and homogenous.
It also involves comparative analysis of the great potentials and opportunities of the continent, the identification of growth and development corridors, and the deliberate projection of African champions whether as individuals, states, governments, business, industry, local authorities, civil society and traditional associations including women groups.
Facilitating the exchange of experiences and lessons that work or did not work to inspire adaption, wider application, creativity and innovation. Mapping the development trajectory of the continent and using the data to signal performance and early warnings. Articulating the legitimate concerns of the continent and advocating for relevant timely interventions as the case may be.
The specific area of intervention for Positioning Africa is mainly through communication. Communication in our context is seen to be involving the production and dissemination of knowledge and data; public discourse, the development and ownership of infrastructure, with the purpose of engendering the positive narrative and transformative agenda of Africa within and outside of the continent. This involves the following:
• Production consists of the generation of stock of knowledge and data for learning, sharing and application including adaptation through research, data gathering, and compilation of lessons, experiences, culture and history.
• Dissemination involves awareness creation and the distribution of the stock of knowledge through variety of channels, platforms and media including the use of social media.
• Public discourse involves engagement with policy officials, citizens, institutions and the media on critical and topical issues pertaining to the accelerated transformation of African economies as well as the in-depth analyses of issues about Africa and pooling together some of the best brains across sectors and issues
• Development and ownership of infrastructure is the construction and ownership of communication infrastructure including continental media infrastructure with the main purpose of presenting the positive narratives of the continent, including posting positive images, innovative and creative lessons, opportunities and the African champions among others
• Engendering entails capacity building and training on range of issues including specific areas of vulnerabilities, opportunities and emerging issues.